THE TRUE PRICE OF ASPHALT CONCRETE
As a leading European construction company (revenue of €7,3 billion), BAM strives to achieve circular mobility by focusing its innovations on achieving lower CO2 emissions and more efficient use of energy and materials.
In 1998, BAM started with the development of LEAB (Low Energy Asphalt Concrete), an innovative type of asphalt that uses less energy, less scarce natural resources and has lower CO2 emissions than conventional asphalt. To investigate the potential of this new type of asphalt, and as part of a socio-economic impact assessment for an EU funded R&D programme on circular asphalt, BAM commissioned True Price to assess the environmental costs of their product compared to conventional asphalt. Results indicated that placing LEAB instead of conventional STAB (Rubble Asphalt Concrete) creates a positive impact of €257.000 on the environment (per km of highway.).
Benefits to the client
The project provided BAM insight into the size of environmental impacts occurring in the asphalt production chain and made those impacts comparable. The results help BAM to steer future innovations in the areas where they are most needed and prove that sustainable innovations, such as LEAB, can create value to society without causing extra financial costs.
* The customer was working with the Impact Institute under its former name, True Price