Press release: Eosta introduces Organic Raingrown Avocado
Avocado cultivation uses a lot of water. As clean freshwater sources are under pressure worldwide, excessive water use in agriculture and horticulture raises more and more questions. Eosta’s answer to this is the Organic Raingrown Avocado. Avocado is a popular fruit and a growth market. According to Eosta, the avocado grown on rainwater contributes significantly to solving the water crisis.
The growing shortage of clean drinking water is a topic that was high on the agenda of the recent UN Climate Conference COP29. Many people die due to a lack of clean drinking water, while access to clean water is one of the seventeen Sustainable Development Goals (SDGs) of the United Nations. With a view to achieving the SDGs, a water working group has been formed within Eosta, which focuses on the sustainable use of water in agriculture and horticulture. The Organic Raingrown Avocado was introduced from this working group.
Natural rainwater
When growing avocados, artificial irrigation is usually used. However, with rainwater-grown avocados, irrigation is unnecessary: the entire water requirement is covered by natural rainfall. In addition, organic agriculture and horticulture do not use artificial fertilizers and pesticides, which are the biggest polluters of freshwater sources.
Eosta imports the Organic Raingrown Avocados from countries like Kenya and Tanzania, where the natural conditions are perfect for this approach. To keep the ecological footprint as small as possible, the avocados are transported to Europe by boat.
Avocado market is on the rise
The European avocado market is growing rapidly: from a size of two billion euros in 2024 to an expected three billion in 2029. The choice for organic, rainwater-grown avocados therefore ensures an increasing positive impact on people, nature and the environment.
About the partnership
A food producer Eosta wants to contribute to healthy food, a sustainable environment and social responsibility. Eosta shows and tells the story behind the product, providing visibility to the grower’s efforts towards a fairer and more sustainable society, through our ‘trace & tell’ trademark; Nature & More. In this way, they empower the consumer to make a well-informed purchasing decision, at a price that is fair to the producer, society and the environment. During CSRD DAY 2024, Impact Institute and Eosta entered into a partnership were Impact Institute calculated the impacts of the rainwater grown Eosta avocado.
Sustainable solution
The Organic Raingrown Avocado meets the highest sustainability standards and thus helps companies that fall under the Corporate Sustainability Reporting Directive (CSRD) to achieve their sustainability goals. Not only to make their offering more sustainable, but also to substantiate this with valid data in their CSRD reporting.
The Organic Raingrown Avocado also offers a positive solution for the increasingly conscious consumer. Some of them now buy no or fewer avocados because of the negative environmental impact, for them the Organic Raingrown Avocado is a good alternative.
Eosta has developed a short animation video that tells the story behind the Organic Raingrown Avocado in a captivating way.
