VISION
One of the greatest opportunities of the 21st century is the realization of the impact economy: an economy where everyday work, entrepreneurship, innovation, and technology lead to a better world. To achieve this, a global system shift is needed in which we keep the valuable components of the old market system while embracing new economic models. A requirement for making this shift to the impact economy is a common language for impact and integrating this language into every aspect of our economy.
MISSION
Our mission at the Impact Institute is to empower organizations and individuals to realize the impact economy by creating a common language for impact and providing the tools to use it. We develop open-source standards for impact measurement and valuation and provide organizations with the tools, training, and services to implement them.
HISTORY
The Impact Institute is a social enterprise and a spin-off of True Price. True Price, founded in 2012, developed methods and tools to measure and monetize impact. In 2018, True Price decided to continue as a non-profit focused on maintaining a standard and community to realize true pricing, a system where consumers can see and voluntarily pay the true price of their products. All services, as well as the development of new methods and technologies, have been spun off to the Impact Institute.
PARTNERSHIPS

Impact Economy Foundation (IEF) is a non-for-profit organisation and was founded to accelerate the transition to an impact economy. In order to achieve this IEF challenges conventional economic ideas, institutions and interests in order to shape an impact economy. The work of the IEF is based on prior open source work of Impact Institute and True Price.

Impact Institute is a social enterprise and a spin-off of True Price. True Price, founded in 2012, developed methods and tools to measure and monetize impact. In 2018, True Price decided to continue as a non-profit focused on maintaining a standard and community to realize true pricing, a system where consumers can see and voluntarily pay the true price of their products. All services, as well as the development of new methods and technologies, have been spun off to the Impact Institute. Impact institute provides consulting services in the field of true pricing through its close work with True Price.

True Price Foundation has the mission to accelerate the adoption of true pricing, by creating standards, generating transparency when it comes to true pricing and mobilizing a consumer movement. True Price Foundation collaborates with the social enterprise True Price to make True Prices a fact.

Banking for Impact is a global pre-competitive collaboration which brings together leading banks, knowledge institutions and other organisations. Its aim is to scale up impact measurement and management in the financial sector and contribute to a more inclusive economy that serves people and the planet. It does this by bringing together expertise and experience and creating a shared state-of-the-art approach to impact measurement and valuation tailored to financial institutions.
VACANCIES
Find our current vacancies here.
OUR TEAM
Follow the links and get to know our impact makers!
BOARD OF DIRECTORS
Michel Scholte
Michel Scholte is the Director and Co-Founder of the Impact Institute. He is a social entrepreneur dedicated to a more equitable economy.. Michel is also the co-founder and executive director of True Price. He holds a variety of advisory board positions and is an alumnus of the Shapers Network of the World Economic Forum and a member of Worldconnectors. He holds an MSc degree in Sociology from the VU University Amsterdam, with a specialization in research methods, politics and living wages. Michel is a frequently asked public speaker and opinionist in the field of impact measurement and valuation.
Adrian de Groot Ruiz
Adrian de Groot Ruiz is Executive Director and Co-Founder of the Impact Institute. He is also the co-founder and director of True Price. Adrian is a member of Worldconnectors and an alumnus of the Global Shapers Amsterdam. He has co-founded the SDG Charter Foundation, a multi-stakeholder initiative to promote the SDGs in the Netherlands. He has set up a variety of organizations focusing on sustainable development, both nationally as well as internationally. His PhD focused on behavioural game theory and was obtained at the University of Amsterdam cum laude. He has published several articles in renowned academic economic journals and is a frequent public speaker.
Sustainable Finance
Arjan Udding
Arjan is Consulting Principal. He is an experienced management consultant with a focus on business transformation, sustainability leadership, and organization development. Prior to joining Impact Institute he was Director at PwC UK and AXVECO and Chief Risk Officer at SWIFT. He believes in the power of imagination, collaboration and integrity, and that this leads to sustainable progress. He holds an Executive Master of Finance and Control degree and a MSc degree in Chemical Engineering.
Roy Verkaik
Roy is an Associate. He holds a MSc in Business Administration with a specialization in Business Analytics. Roy previously worked in the financial sector at a large corporate bank. He believes in the transformative power of sound data use in organizations. A personal ambition is to keep exploring the added value of Micro Finance, wanting to empower communities with financial means.
Tim Jonkers
Tim is within the sustainable finance team an Associate. Tim previously worked as a Customer Engagement Consultant for large banks and wealth management partners. He believes collaboration is a prerequisite for creating value and by doing it together improving complete value chains. He obtained a MSc in Business Administration, specializing in Marketing from Radboud University Nijmegen.
Sanne Wassink
Sanne is an Associate within the Sustainable Finance team. Prior to Impact Institute she worked as a financial consultant for ERP systems. She has a MSc in Global Business & Sustainability from the Erasmus University of Rotterdam, and a BSc in Business Economics with a major in Finance from Maastricht University.
Bram van Andel
Bram is a Fellow within the sustainable finance team. Prior to his work at Impact Institute, he worked as a sustainability consultant, focussing on TCFD. Before that, he did an internship in impact investing at Wire Group. He holds a MSc in Environmental Economics from UCL, and a BSc in Liberal Arts and Sciences from Amsterdam University College.
Katharina Bauer
Katharina is a Fellow. She holds an MSc in Strategic Management from HEC Paris. Before that, she obtained a BSc in Liberal Arts and Sciences from Leiden University College. Katharina completed various internships focusing on business and sustainability. Companies she has worked for include BASF, the Netherlands Institute for Sustainable Packaging (KIDV) and Rubio Impact Ventures.
Rebeca Pardos Valls
Rebeca is a Trainee for the Sustainable Finance team. She did her BS in Business Finance and a minor in Economics at Long Island University in Brooklyn. She did her MscBA in International Business in Amsterdam and was part of the honours programme in Sustainability. Rebeca also did an internship at Triodos Investment Management with the Financial Inclusion team.
Lorenzo Bissi
Lorenzo is a Trainee in the Sustainable Finance department. He has moved to the Netherlands to study a BA in European Studies and an LLM in Law and Finance at the University of Amsterdam. The Impact Institute is the starting point of his career: he wants to contribute to positive change from the very beginning.
Matthijs Moerel
Matthijs is a Trainee within the Sustainable Finance team. He recently completed his MSc in Climate Change Finance and Investment from the University of Edinburgh. Prior to this, he received his BSc in Economics and Business Economics from Maastricht University where he specialized in Emerging Markets. Matthijs has previous experience in the fields of finance and sustainability through internships at AAC Capital and Mana Impact Partners.
Energy, Water and Infrastructure
Florian Reuter
Florian leads the Energy, Water and Infrastructure (EWI) consulting team. He is an experienced consultant and project manager in impact measurement, management and strategy. He joined the organisation in 2018 and builds several long-term collaborations in the energy, water and resource transitions.
Florian believes “impact thinking” can help organisations navigate just transitions. He is as an optimist with a sound critical mindset, and has 10+ years experience in consulting with a MSc in Mathematics. He regularly taps into experiences ranging from his time at Deloitte in risk consulting to travelling the world on a bicycle.
Eliane Blomen
Eliane is a Senior Manager in the Energy, Water and Infrastructure (EWI) consulting team. She is an experienced energy professional with 15 years in renewable energy strategy and project development. She is a passionate and enthusiastic team player, who believes in the power of externalities to gain insights into and steer on impact.
Nikki Odenhoven
Nikki is a Trainee. She has a bachelor’s in biochemistry from the University of Glasgow and a Master’s in Environment and Resource Management from the Vrije Universiteit. She has previously worked as a research assistant exploring the use of artificial intelligence in healthcare. She enjoys following permaculture workshops and exploring new music, art and design.
Steffen Reimers
Steffen is an Analyst Intern in the EWI team. He is currently pursuing his MSc in Climate Studies from Wageningen University, specializing in climate change economics. Before that, he did a BSc in Environmental Sciences at Albert Ludwigs University in Freiburg, Germany. In his free time, he likes doing sports, like basketball, running and race biking.
Alissa Valent
Alissa is an Intern for the Energy, Water and Infrastructure team. She has an MSc in Environmental Economics and is now pursuing her second MSc in Environment & Resource Management, where she focuses on sustainable energy solutions. Previously, she studied Philosophy, Politics and Economics, all at the Vrije Universiteit Amsterdam. She is a board member of a student-led impact consultancy and was previously a student consultant herself.
Responsible Value Chains
Andrea Rusman
Andrea leads the Responsible Value Chains team together with Anne. She has been project manager and consultant of over 50 impact measurement, management and strategy projects. Her expertise is on the impact of work, working conditions and human rights and she is driven by the complexity of supply chains and the potential for change through transparency. She holds a MSc in Econometrics and a BSc in Mathematics.
Leanne Heuberger
Leanne is an Associate and works in the Responsible Value Chains team. She has experience in project management and contributed to 20+ impact measurement & valuation projects and value chain impact assessments. Leanne combines creative and analytical skills with a critical mindset to support organisations in assessing their impact on people and planet. She holds an MSc in International Development Economics and is driven by connecting impact information to people’s day-to-day activities to drive change.
Jude Bernard
Jude is a Fellow working in the Responsible Value Chain and Methodology teams. He works to further Impact Institute’s methodology and apply this in the context of international value chains. Jude is an expert in existing impact measurement and valuation and True Cost Accounting methodologies and leverages this knowledge and experience to lead impact measurement projects on agricultural and food value chains for a variety of products. He holds an MA and BA in philosophy, focusing on social issues.
Susanna Balaguer Serra
Susanna is a Fellow within the Responsible Value Chains team with 2+ years of experience in impact and management consulting. She holds an MSc in Global Business and Sustainability from the Rotterdam School of Management, Erasmus University. She has been involved in agri-food value chain impact assessments both as content and process lead. Susanna is passionate about contributing to the transformation of livelihoods and value chains for the benefit of society.
Meike van Vlerken
Meike is a Fellow in the Responsible Value Chains team. She brings experience from a social enterprise monitoring working conditions in supply chains where she was project managing projects in different sectors for international clients. She holds a BSc in Economics & Business, is mission driven and has a specific interest in social impact in agri-food supply chains.
Marijke Huzen
Marijke is a Trainee in the Responsible Value Chains team. She has a Master’s degree in International Development Studies from the University of Amsterdam, where she focused on inclusive business models and social entrepreneurship. Prior to that, she did a Bachelor of Psychology at Utrecht University.
Jip Kortmann
Jip is an Intern for Responsible Value Chains. Previously, he completed his BSc in Economics and Policy, and currently, he is finishing a MSc in the same subject at Wageningen University. His MSc thesis has been on the subject of consumer E-waste in the circular economy. In his free time, Jip enjoys cooking and wood carving.
TECHNOLOGY
Pietro Galgani
Pietro is R&D Manager and leads the Data and True Price method development work. He is passionate about developing new ways to bring social and environmental data to decision makers. He has been working on the Global Impact Database since 2017. He has a BSc in International Development and MSc in Industrial Ecology, and he loves gardening, music and food.
Anne Mesguich
Anne is a Data Scientist and Junior Developer. She holds an MSc in Finance & Investments (Advanced) from the Erasmus University of Rotterdam. She works in both the Data and Software teams. She is especially interested in leveraging impact data and models to help companies operate more sustainably.
Shu-Jung Liu
Shu-Jung is a Trainee. Participating in the InnoEnergy Master Program, she obtained her MSc of Sustainable Energy Technology in both Eindhoven University of Technology and the Royal Institute of Technology in Sweden. She also holds a BSc in Material Science from National Tsing Hua University.

Lotte Jonkergouw
Lotte is a Tech Lead within the Software team performing both managerial tasks as well as being a developer in the scrum team. Previously, she worked as a consultant at EY in the areas of software and mergers & acquisitions. She obtained an MSc in Physics by studying the statistical data analysis of the Higgs boson, and a MSc in Software Engineering by specialising in cyber security analytics.
Tim Jonkers
Tim is within the software team the Team Lead and Scrum Master. Tim previously worked as a Customer Engagement Consultant for large banks and wealth management partners. He believes collaboration is a prerequisite for creating value and by doing it together improve complete value chains. He obtained a MSc in Business Administration, specializing in Marketing from Radboud University Nijmegen.
Lewis Zwart
Lewis is a Tech Lead in the software team. Over the past years she has worked on bespoke client tools as well as standardized impact calculation engines. Lewis likes to use an agile way of working to fulfil clients’ needs efficiently and is also passionate about capturing our impact methodology nicely in code. Previously she obtained a MSc in Mathematics at the University of Amsterdam.
Janna Goldstein
Janna is an Associate in the software team. Before joining Impact Institute, they obtained a PhD in Astrophysics from the University of Birmingham. Their research on Gravitational Wave data analysis involved writing plenty – albeit not pretty – software. Now, Janna enjoys discovering the world of functional programming and Domain Driven Design, aiming to keep improving the readability and usefulness of our source code. They value openness and collaboration between software and other areas.
Anne Mesguich
Anne is a Data Scientist and Junior Developer. She holds an MSc in Finance & Investments (Advanced) from the Erasmus University of Rotterdam. She works in both the Data and Software teams. She is especially interested in leveraging impact data and models to help companies operate more sustainably.
Reinier de Adelhart Toorop
Reinier is Head of Research and he leads the development of new impact methodology. Reinier is proud to have published a review article on True Cost Accounting in Nature Food. Previously he was Research Associate at Roland Berger Strategy Consultants. Reinier holds a PhD in Theoretical Particle Physics from Leiden University. He was a world champion in debating (English-as-a-second-language) and a silver medalist at the International Biology Olympiad.
Julia Demianchenko
Julia is a Team Leader and an e-learning designer of Education at Impact Institute. She is an experienced syllabus developer, a YouTube educator, and an educational podcast co-host. Moreover, Julia holds a Cambridge certificate of Train the Trainer expert. She translates the course content into effective e-learning. Julia has extensive entrepreneurial experience and is a Meetup organizer. Previously, she obtained a Cambridge Master’s Diploma in Teaching Adults and M.A. in Management and Organisation. She loves organizing events and reading about instructional design and neuroscience.
Bart van Veen
Bart works as a Researcher. He holds an MSc in Human Movement Sciences and a PhD in Mechanical Engineering, specializing in stochastic modelling of motor control. Previously, he was a post-doctoral researcher in biomechanics at the University of Sheffield. Before joining Impact Institute, he worked on turning an old bunker into an urban farm.
Jude Bernard
Jude is a Fellow working in the Responsible Value Chain and Methodology teams. He works to further Impact Institute’s methodology and apply this in the context of international value chains. Jude is an expert in existing impact measurement and valuation and True Cost Accounting methodologies and leverages this knowledge and experience to lead impact measurement projects on agricultural and food value chains for a variety of products. He holds an MA and BA in philosophy, focusing on social issues.
Loes Verdonk
Loes is a Research Intern. She holds a MSc in Climate Studies from Wageningen University and Research with a specialization in Biogeochemical Cycles, and previously obtained an interdisciplinary BSc in Earth Sciences. Before joining Impact Institute, she worked at Wageningen Environmental Research.
PUBLIC ENTREPRENEURSHIP
Claire van den Broek
Claire is our Public Entrepreneurship Lead and works with the team on developing and managing partnerships with governments, universities, NGO’s and social enterprises. She has working experience in various roles and sectors: from marketing and business development in telecom and retail to Partnerships management for an NGO. Claire is a hands-on team player with the conviction that together with partners and in coalitions, transformative change can be realized.
Pietro Galgani
Pietro is R&D Manager and leads the Data and True Price method development work. He is passionate about developing new ways to bring social and environmental data to decision makers. He has published on true pricing of food with the Scientific Group of the UN Food System Summit and is co-author of the True Price Methodology reports. He has a BSc in International Development and MSc in Industrial Ecology, and he loves gardening, music and food.
Valentina Bellomi
Valentina is our Marketing and Communication Lead. She holds an MSc in Environment and Resource Management, specializing in Ecosystem Services and Biodiversity, and a MA in Marketing Management. She has working experience in marketing, business development and international business in different sectors and countries. She’s a passionate traveler and in love with the ocean.
Bart van Veen
Bart works as a Researcher. He holds an MSc in Human Movement Sciences and a PhD in Mechanical Engineering, specializing in stochastic modelling of motor control. Previously, he was a post-doctoral researcher in biomechanics at the University of Sheffield. Before joining Impact Institute, he worked on turning an old bunker into an urban farm.
Zoe Boven
Zoë is a Fellow at the Public Entrepreneurship team. She holds a master’s degree in Political Science with a specialization in Global Environmental Governance from VU Amsterdam and a BA in Journalism. During and after her studies, she worked for several media and was a member of the youth think tank for the Dutch Ministry of Foreign Affairs.

Dimitra Kanidou
Dimitra is a Fellow. She holds an MSc in Industrial Ecology, specializing in sustainable consumption and the implementation of alternative economic practices. Previously she obtained an integrated Master’s degree in Chemical Engineering.
Klaudie Kovarova
Klaudie is our Marketing and Communication Intern. She is currently pursuing her master’s degree in New Media & Digital Culture at Utrecht University. Previously, she obtained her BA in Media and Culture. During her studies, Klaudie worked in the media organization and helped a Prague-based start-up to develop a marketing strategy for their sustainable fashion brands.
Fernanda Neisskenwirth
Fernanda is an Intern at the Public Entrepreneurship team. She holds a master’s degree in International Relations in Historical Perspective with a research focus on Global Environmental Governance from Universiteit Utrecht. Prior to that, she did a Bachelor of Journalism at Universidad Diego Portales, Chile.
GROUP SERVICES
Jérôme Reehuis
Jérôme is the Finance Manager. He was a dedicated Business Controller in retail and formerly worked at: Blokker Holding, De Bijenkorf, V&D and Praxis. He holds the post-bachelor titel QC (Qualified Controller) and wants to help businesses to include social- and environmental impact in annual reporting and management accounting.
Martha Dani
Martha is a Financial Controller. With a Bachelor’s degree in Economics, she has been working for 10 years in Finance, with experience as Financial Analyst and Investor Relations Analyst. Before joining Impact Institute, she worked as a Credit controller for IDEXX BV, and now she is ready to contribute to a more sustainable project.
Valentina Bellomi
Valentina is our Marketing and Communication Lead. She holds an MSc in Environment and Resource Management, specializing in Ecosystem Services and Biodiversity, and a MA in Marketing Management. She has working experience in marketing, business development and international business in different sectors and countries. She’s a passionate traveler and in love with the ocean.
Anastasia Pikul
Anastasia is a Strategic and Financial Analyst Trainee. She has recently obtained her MSc in Finance from the University of Amsterdam, specializing in Asset Management. Previously she obtained a BSc (Hons) in Economics and Business. During her studies, Anastasia has taught bachelor level seminars at the university and completed internships in Verno Capital private equity company in Moscow and the ING Wholesale Banking in Amsterdam.
Christoph Meier
Christoph is an Operations Officer. He recently completed a master’s degree programme in Corporate Environmental Management at the University of Jyväskylä and holds a BBA in International Business and Management from the Hanze University of Applied Sciences, Groningen. During and between his studies, he completed different internships in the areas of supply chain management, vendor management, and humanitarian aid projects.
Han Chu
Han is an Executive Business Assistant. She strives for more sustainability, diversity and inclusion in the world. She holds an MSc in Cultural and Social Anthropology from the University of Amsterdam and a BA in Journalism from National Chengchi University in Taiwan. Her side project is freelancing for Oranje Express, a Taiwanese media which focuses on knowledge exchange between the Netherlands and Mandarin audience. And she is always still learning Dutch.
LOOKING FORWARD TO MAKING AN IMPACT?
Find our current vacancies here.