Tony’s Chocolonely – The true price of chocolate


Tony’s Chocolonely (Tony’s) is a Dutch chocolate brand, known for its mission to make the global chocolate chain 100% slave-free. Since 2012, Tony’s has been buying cocoa beans directly from farmer cooperatives in Ivory Coast and Ghana.

Impact Institute* and Tony’s Chocolonely have a multi-year collaboration. Using our expertise, Tony’s wanted to understand the impacts of their cacao value chain compared to the sector, to improve labor conditions, income distribution, and living wages.

Project description

In 2013, Impact Institute carried out an analysis for Tony’s in which the social and environmental costs of a conventional chocolate bar and a Tony’s chocolate bar were calculated. This was a defining moment for Tony’s, as they realized that much work was still to do.

In 2016, Impact Institute made a living income calculation to create a regional benchmark for Tony’s to compare their own chains. 

In 2018, Impact Institute progress report of Tony’s footprint of all the social and environmental costs in their supply chain, alongside a sector benchmark. These results show that while there is still room for improvement both Tony’s and the sector have developed towards the aim of slave-free chocolate. In addition to this progress report, we have helped Tony’s Chocolonely to assess the full CO2 impact of their value chains.

Benefits to the client

These studies provided valuable insights into the opportunities for process improvement within Tony’s supply chain. Moreover, by quantifying the social costs in the cacao supply chain, such as underpayment and child labor, Tony’s were able to adapt their price setting strategies to ensure farmers made a living income. As a result, Tony’s was also able to pay a premium to the cacao farmers to reach the regional benchmark.


The customer was working with Impact Institute under its former name, True Price

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