In 2018, Bakkerij van Vessem wanted to have more insight into the true costs of their ‘Hollandsch Brood’. For this first project, we calculated the true costs of their ‘Hollandsch Brood’ and compared this to a constructed average bread sold in Dutch supermarkets. Standard bread usually relies on imported ingredients as well as conventional agricultural methods. Our work showed that the bakery’s true costs lie much lower than the industry’s average true costs.
We have expanded our collaboration with Bakkerij van Vessem over the years. In 2021 this resulted in the bakery’s first societal impact report. This report describes Bakkerij van Vessem’s value creation model and the value to society created by the bakery. Importantly, the report was written such that the language used is accessible to all such that all the bakery’s customers can read about the bakery’s impact.