For this research, we calculated the true price gap for a pair of jeans, of which the cotton is cultivated and used for denim textile production in India, to be followed by jeans manufacturing in Bangladesh. The Netherlands was hereby considered the final retail point. The total true price gap is composed of five different value chain processes, including cultivation, manufacturing and transport. As usual, our study also included detailed breakdowns of both social and environmental costs. Moreover, we offered concrete interventions for the jeans sector in three key areas.