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The True Price of Jeans

What is the true price of a pair of jeans?

On average the true price is 33 euros above the retail price.

The report True Price of Jeans (Dutch version: True Pricing in de jeansketen) by Impact Institute and ABN AMRO, using the true price method, was featured by Dutch national news outlets including NU.nlde TelegraafRTLZ and on radio 3.

How can this gap be closed? The cotton must be produced more efficiently and forced labor must be stopped. At the same time, workers need to earn living wages. Finally, circularity should be improved by reusing the denim from jeans more often.

Interested in learning more? Attend The True Price of Food Event on 4 June that True Price is hosting in collaboration with Pakhuis de Zwijger and Circl. This event is the first of three that will explore how true pricing can be applied to various sectors. In September, the second event will explore The True Price of Fashion.

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