The second article of the series is an interview with Ikea’s CEO and CSO (Chief Sustainability Officer) Paul de Jong. He talks about Ikea ambitious goal of being climate positive by 2030 and, by that time, all furniture must be made from recycled material or raw materials that you cannot exhaust. At the same time, with its cheap products, Ikea has become a symbol of overconsumption and the disposable society. The CEO of Ikea Netherlands wants to help customers live more sustainably but places the responsibility of recycling on them.
Our Global Impact Database provided data to understand where the company stands compared to the average of its sector: